Issue 50 May 15, 2015

In This Edition

Issue 50


The Gazette
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Contact Vision Source® at 888-558-2020 or [email protected]


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Top Story

Keep Dreaming

ellisor

Sometimes a dream can be so good that you don't want to wake up from it. The good news with The Optical DreamSM Powered by Vision Source® is that the dream just keeps getting better. At The Exchange® in Phoenix, we announced the start of The Optical DreamSM 2, which expands on The Optical DreamSM 1 foundation launched in first quarter 2015. The training approach in The Optical DreamSM 2 is similar to The Optical DreamSM 1, but the program now also awards points to contestants for additional activities, including: The sales of annual supplies of contact lenses, backup eyewear and plano sunwear for purchasers of an annual supply.

There are some other differences in the program, based on the feedback we heard. For example, most offices said that they preferred a team approach to winning prizes. In The Optical DreamSM 2, the office staff accumulates points individually, and those points accrue to the practice. Once the practice point total reaches enough for spins, the doctor or office manager awards spins to a valued staff member. Keep in mind, the ability to accumulate points from The Optical DreamSM 1 activities (anti-reflective lens treatments and second-pair sales of eyewear) continues.

We know that this program can have both an immediate and long-term effect on the profitability of your practice. If you haven't already registered, now is the time to do so. Specific details for how to register each of your offices for The Optical DreamSM can be found below in The Optical DreamSM section of The Gazette and on the Vision Source® member intranet.

Be well,
Jim Greenwood
President & CEO
Vision Source®

  The Optical DreamSM Powered by Vision Source®


The Optical DreamSM 2 Launches

Here are some real-time facts from The Optical DreamSM Powered by Vision Source® Team: 67 percent of Vision Source® practices have registered for The Optical DreamSM, and 7,327 staff members have enrolled in the program. In March, the offices engaged in The Optical DreamSM grew their anti-reflective percentage at three times the rate of those that were not engaged. Don't be left behind! Increase your patient satisfaction and optical revenue in 2015. We have several ways to make it easy for you to register and become informed on the program.

1. Click to register for one of the webinars: Tuesday, May 19, at 6 p.m CST or Thursday, May 21, at 8 p.m. CST

2. Call Vison Source® and ask for your Member Services Manager at 888-558-2020

3. Watch a prerecorded webinar on the home page of the intranet, just log into visionsource.com as a member.

  Breaking News


Acknowledge Excellence

brainstream

Vision Monday has called for nominations for its annual Most Influential Women In Optical survey. Here's your chance to nominate your Vision Source® colleagues.

In 2014, Vision Source® members April Jasper, OD, FAAO; Katie Gilbert-Spear, OD, MPH; Captain Lauren Joy Stone, OD; and Gina M. Wesley, OD, MS, FAAO, as well as Vision Source® Social Media and Public Relations manager Heather Suggitt, were recognized. The deadline to nominate influential women in optical is May 26. Click here to nominate your colleagues.

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Your Feedback is Important

fitbit

If you attended The Exchange® earlier this month, please take a few minutes to fill out the survey and automatically be entered into a drawing for a free fit bit. We value your feedback in order to provide the best event for our the growing needs of our network. Click here to begin.


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refer

Rate Increase Coming

Just a friendly reminder that effective July 1, 2015, the Vision Source® royalty rate for new members joining Vision Source® will become 2.75%. If you have any friends that you would like to refer, please click here to do so soon so they can take advantage of the current Vision Source® rate.


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Navigation Guide To Healthcare Reform 2.0

Attendees at The Exchange® this year received an advance copy of the Navigation Guide To Healthcare Reform 2.0. This is the third white paper commissioned by Vision Source® on issues affecting independent optometry.

This current Navigation Guide will be delivered to all Vision Source® members in the Q2 2015 edition of Vision Source® OD magazine, schedule to arrive in early June. To read a digital version, click here.

  ICD-10 Coding Challenge

ICD-10 Update: Plan on Oct. 1 Implementation

ICD-10 was not delayed in the latest Medicare Sustainable Growth Rate legislation. The conversion to the ICD-10 code set is still scheduled for Oct. 1, 2015. The SGR bill was the main opportunity for a delay and other opportunities for a delay are very unlikely. It's imperative that you and your staff be ready for the ICD-10 conversion, so Vision Source® will be working with Peter Cass, OD, of OBS to provide weekly ICD-10 training webinars for Vision Source® members and staff. Webinars will begin Wednesday, May 13, at 6 p.m. CST and will cover the following topics. Click here to register.

  • May 20 - Structure of ICD-10
  • May 27 - Rules of ICD-10
  • June 3 - ICD-10 Coding Guidelines
  • June 10 - Cost of ICD-10
  • June 17 - Preparation for ICD-10 Deployment
  • June 24 - Case Studies Eye chapter
  • July 1 - Additional Case Studies

Register now to make sure that you and your staff are properly prepared for the transition.

Also make sure to check back each week for the ICD-10 Coding Challenge, where we will present a typical disease presentation, and challenge you to choose the correct ICD-10 code.


  Fresh Day® and Fresh 30® Success Stories

FreshDay

Lenses Offer Immediate Comfort and Clarity

"CooperVision Fresh Day® contact lenses encompass a diverse line of products, including sphericals, torics and multifocals, which, I have found, fit most patients interested in contacts. Patients I have examined experience comfort and clarity right away, and they enjoy the convenience and safety of a UV protected one-day contact lens. The fact that the contacts are made of silicone hydrogel is a bonus for ocular health."

– R. Todd Nobbe, OD, of Nobbe Eye Care Center in Lincoln, Illinois

  Words from our Vendors

In this section, you will find the latest offers and promotions from Vision Source® vendors. For more details, log in at visionsource.com and view the vendor book.

Earn Free Frames from Riserva

Up to 50 free frames to display on consignment! For the next 35 offices that enroll, be a part of the initial launch of 500 offices (next release available September 2015).

  • Is your practice tired of investing your money on frame inventory that sits on your shelves?
  • Take advantage today of the only frame program designed by Vision Source®, exclusively for Vision Source® members.

Download the Riserva enrollment form today and return by fax to reserve your allotment of free frames for your display and start earning rebates immediately! For information, call 877-877-3859 or visit riservaeyewear.com.

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Bollé Sport Protective Partners with Essilor Labs

Essilor will now produce all Bollé Sport Protective prescription eyewear for Vision Source® members, and it's all part of the Essilor Volume Rebate Program.

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coopervision

CooperVision Seeks Your Input

CooperVision continues to explore ways to bring Vision Source® members value along with great contact lenses. Aligned with The Optical DreamSM 2 and supporting your efforts to drive contact lens sales, CooperVision is looking for your input on what you materials you find most valuable for your office. Please take a moment to complete the simple, 10-question survey.


  Around Vision Source®


  Marketing

New User-friendly Marketing Toolkit Available

Have you taken a look at the new Marketing Toolkit? You may continue to order from Office Depot or FedExOffice but enjoy a more user-friendly interface.

cataract

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Eye Health Awareness Focuses on Cataracts

The Eye Health Awareness topic for June is cataracts. Vision Source® has prepared a customizable press release and flyer.

Click to download the press release and flyer.


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Update Your Social Media for June

Your social media graphics for June show the change from healthy eyes to cataracts. As cataracts typically occur with age, two of the graphics were meant to show an older person looking at their grandchildren. If you or one of your staff are responsible for social media, click here to join us on Facebook for more images, resources, guidance and sharing.


  Practice Development


Strength and Opportunity in Numbers

This is the 23rd installment in our Trusted Colleagues series—profiles of high-performing offices that exemplify the best practices of Vision Source® membership—networking with colleagues at local meetings and The Exchange®, engaging with elite vendors and delivering the gold standard of patient care.

In the Vision Source® spirit of collegiality, these members have also agreed to answer any questions you may have about their experience and included their email addresses.

Our Trusted Colleagues for this edition are Gil Davis, OD; Kent Stribling, OD; Emily Nail, OD; and Jacob Ivey, OD, of Meridian, Mississippi, and six other communities, who describe how they leveraged their strength in numbers and their Vision Source® membership to serve a large geographic area. Click here to read the story.

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Service Prompts Referrals

gold gold

"We had a recent experience where a patient was so happy with her overall experience in our office that she decided to cancel her two daughters’ eye exam appointments at a different office and reschedule with us. I believe it’s because each staff member in our office works together to give the best care and customer service possible."

– Timi Stewart, optician, Reed Eye Care, Farr West, Utah

Do you have an example of how The Gold Standard book helped you raise the bar? You can share your gold standard moments with us here.

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gold

Upcoming Practices of Distinction Tour Dates

If you haven't reserved a spot at this year's Practice's of Distinction Tour, save your space today! Vision Source® members April Jasper, OD, FAAO; Katie Gilbert-Spear, OD, MPH; and Carl Spear, OD, MBA, FAAO; are the three principle speakers at the 2015 practice management series. The day-long program provides more in-depth details and scenarios, building on the Vision Source® Practice of Distinction tour from 2014.

Vision Source® is a Diamond level sponsor of the program this year, and Vision Source® members can sign up (meals included) for just $49 per person, a savings of $250 per person over doctors or staff members who are not Vision Source® members. There are three sessions scheduled next month: June 13 in Dallas, Texas; June 19 in Spokane, Washington; and June 30 in San Diego, California. Learn more and see tour dates and locations here.

  Vision Source® Member News

Vision Source® in AOA Focus

In case you missed it, in the May issue of AOA Focus, there's a story about Vision Source® activities in securing ODs a place at the table with accountable care organizations. You can read the story here.

Recognitions

Alan Glazier, OD, from Vision Source® Shady Grove Eye and Vision Care appeared on a Washington, DC, ABC affiliate on May 14 to talk about UV and blue light damage to the eye. Watch it here.

  Your Feedback Counts

ear

Please take a moment to answer this two-question survey—even if you've done so before. It provides us the feedback to improve The Gazette.

©Vision Source L.P. 2015. All Rights Reserved.