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• Top Story
• The Optical Dream^SM Powered by Vision Source^®
• Breaking News
• Words from our Vendors
• Give Us Your Feedback

Issue 48

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Contact Vision Source^® at 888-558-2020 or [email protected]

Top Story

Phoenix Awaits You

Vision Source^® staff arrived in Phoenix over the weekend in preparation for The Exchange^®. Even before members, their guests and vendors start arriving, we could already sense the excitement as the meeting areas and exhibit areas were transformed.

The Vision Source^® Exchange^® truly does offer it all: Top-notch presentations and insights into the future thatof optometry from colleagues and experts; opportunities to learn about or examine new products; multiple opportunities to network with Vision Source^® members from around the country; and tremendous show specials from vendors.

It's no wonder that Vision Source^® vendors often release and reveal new products at The Exchange^®. It's also no wonder that many Vision Source^® members make so many purchasing decisions at The Exchange^®; nearly $40 million in purchases at last year's Exchange^® in Boston. Business happens here. And with the show specials from our Diamond and Platinum sponsors, listed below, savings happen here, too. Can't wait to see you all arrive over the next couple days. It's going to be a meeting to remember.

Be well,
Jim Greenwood
President & CEO
Vision Source^®

  The Optical Dream^SM Powered by Vision Source^®

Increase Your In-office Capture Rate

We have solutions to reverse the trend of eyewear prescriptions walking out the door. Our society is focused on convenience. Doesn't it make sense that patients would want to take care of their eye exam and purchase eye wear or annual supplies in one stop? The entire practice staff working as a team to make patients aware of this goal is an important part of the training offered through The Optical Dream^SM Powered by Vision Source^®. Take a look at this infographic that describes how the program can benefit your patients, your staff and your practice.

If you have already joined us, we would love to hear your story. If you have yet to start, simply log on to the Vision Source^® member intranet home page to register your practice and begin paving the road to optical success in 2015. The Optical Dream^SM team will be giving away an iPad a day at The Exchange^® at booth #326! Be sure to stop by and register for a chance to win. Any current registered practices or those that wish to register on site will be eligible for the drawing.

The Optical Dream^SM II starts on May 10. Your staff can look forward to accumulating points in the same way that it has since the start of the program. There will be an additional focus of annual sales of contact lenses, backup eyewear and plano suns. Look for more details and webinars coming soon so that you can fully optimize your optical sales in 2015. Be sure to redeem all spins by May 2, 2015, as there will be a clean start for the next trimester of The Optical Dream^SM.

Informational webinars on program initiatives and new game play will be starting the first week of May. Be sure to look for weekly e-mails on registration information. If you are not receiving Vision Source^® e-mails, please check your junk mail folder so that you don’t miss important information.

  Breaking News

Updated Navigation Guide to Health Care Reform

The 2015 edition of the Navigation Guide to Health Care Reform for Independent Optometrists has been published. Print copies, which will be available at The Exchange^®, are being mailed with the next issue of Vision Source^® OD. A PDF version can be downloaded at Review of Optometric Business. This comprehensive 20-page report is designed as a tool for independent ODs to understand fully the critical changes taking place in the delivery of health care and eye care, in particular. Major health care trends are cited and explained—along with strategic imperatives and action plans for ODs and staff. The 2015 edition of the Navigation Guide, which first was published in 2014, includes new and expanded sections on accountable care organizations, pediatric vision benefits, and meaningful use of EHR, among other topics.

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Vision Source^® Websites Powered by Avelient Confirmed "Mobile Friendly"

Many of you may have read the newsfeed that Google has changed its algorithm in the last week. Google is rewarding mobile-friendly websites with better search engine ranking on mobile devices. If you have an Avelient Flexsite, rest easy, nothing is required of you nor will any changes be made to your website. For those practices using other website vendors, we recommend you click here, enter your domain name and if it is comes up as not mobile-friendly, talk to your vendor.

Heather Suggitt, Vision Source^® Social Media & Public Relations Manager, asked Sam Howat, partner at Avelient to comment on what the press is calling "Mobilgeddon." "We have been receiving a fair amount of questions, and I wanted to take a moment to assure the Vision Source^® practices that the websites developed through Avelient have been mobile-friendly since their inception. The Flexsite program will continue to work in the same way that it has since day one, providing Vision Source^® optometrists with a contemporary and readable look and feel, whether the user is accessing the site from desktop or mobile. The good news is that in some cases, the Flexsites will perform even better as there will be those sites that have not proactively upgraded their websites."

If you would like to take this opportunity to start your Vision Source^® Flexsite, simply fill out this form or talk to Avelient at The Vision Source^® Exchange^® at booth #126 in The Digital Plaza.

  Words from our Vendors

In this section, you will find the latest offers and promotions from Vision Source^® vendors. For more details, log in at visionsource.com and view the vendor book.

Benefits of Dispensing Inventory

Stop by the Alcon booth to save and see how your practice can benefit by dispensing inventory. It's convenient for patients to leave the same day with their lenses; it reduces script-walk and increases patient loyalty; and it reduces practice transaction costs and saves time. Lower your cost of goods even more with show specials. Stop by booth #505 to learn more.

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Save on Nutritional and Therapeutic Products

Find out how your fellow Vision Source^® colleagues are growing their practices with exclusive programs through Bausch + Lomb's Elite Therapeutic Program. Visit the Bausch + Lomb booth #1105 to find out how you can save 10 percent off ocular nutritional and general eye care products; such as Ocuvite^® Adult 50+, PreserVision^® AREDS 2, Soothe^® XP, and Alaway^®.  Plus, be among the first optometrists in the country to retail ELASTIderm^®.

ELASTIderm^® Eye helps reduce the appearance of under-eye puffiness, fine lines and wrinkles. The ELASTIderm^® Eye Complete Complex Serum and the ELASTIderm^® Eye Cream are offered exclusively to Vision Source^® members within optometry.  

2015 exclusive Vision Source^® Exchange^® show special offer: Purchase any four cases of therapeutic products and receive a free Vision Source^® co-branded Therapeutics Skinny Tower display to retail in office.

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Don’t Dream Your Life, Live Your Dream.

Stop by the Big CooperVision Dream Catcher Wall at The Exchange^® to share your biggest dreams and help shape the future of the optical industry. For a catalog of exclusive, silicone hydrogel Vision Source^® products click here. For details on show specials, please visit the member portal and stop by booth #300.

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Keep a Pulse on Patient Satisfaction

Intuit Demandforce is an automated marketing and communications solution designed to fuel your practice's success. Demandforce helps keep a pulse on patient satisfaction and grow your practice with ease. Visit booth #705 to learn how Demandforce can deliver results for your practice, and take advantage of our exclusive Vision Source^® pricing.

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Learn About Essilor Show Specials

Essilor is offering Vision Source^® members $350 off the new m'eyeFit^® mirror and up to $2,000 off Visioffice 2. Be sure to also check out the show specials offered by OOGP, Nassau, OptiSource, and Essilor Instruments at booth #904.

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Find Your Specific Refraction Solution

Check out the show specials at the Marco booth #513.

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Hear the Special Show Offer Announcement

The special show offer from Optos will be announced at the Optos general session presentation at 10:48 on Thursday morning. Connect with us in our booth #312. Attend our CE session: Diabetes Nation: Are You Up To Date? on Wednesday, April 29 at 3:00 p.m. Offers are also available for those not in attendance. Call us for more details at 800-854-3039.

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Think Freedom!

Enjoy freedom to focus on your patients with RevolutionEHR. Visit us at booth #407 and discover why so many Vision Source^® members choose RevolutionEHR. Sign a RevolutionEHR purchase agreement at The Exchange^® and receive a $200 Amazon gift card—PLUS a chance to win a $5,000 vacation of your dreams. How's that for freedom?

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Safilo Group Features Highly Discounted Sunglass Kit

Safilo Group, Italian eyewear creator and worldwide distributor of quality eyewear, is your trusted leader for sunglasses, optical frames and sports eyewear. We are design inspired; brand driven. Come to booth #105 where we will be featuring a highly discounted sunglass kit specially for Vision Source^® Exchange^® attendees. Also see the Chromopop^™ lens offered by Smith Optics here.

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Save BIG on ZEISS Instruments

Come and see the exciting portfolio of products from ZEISS, including the new HFA3, FORUM^® GO, the CIRRUS^™ OCT family including new SMART OCT imaging applications, and the i.Profiler^®. Exclusive Vision Source^® Exchange^® 2015 pricing and special package deals are available on all products including FORUM^®. Stop by booth #813.

Special Savings on Contact Lenses

Do you want to save on the #1 refit brand in contact lenses; Bausch + Lomb ULTRA^® Contact Lenses? Do you want to save on the daily disposable contact lens that doubled its fits in 2014—Biotrue^® ONEday daily disposable contact lenses? If so, visit the Bausch + Lomb booth #1105 to take advantage of exclusive savings and see how Bausch + Lomb is increasing profits for Vision Source^® members.

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Big Savings and Opportunities from Diopsys^®

Diopsys^® is offering up to $11,570 in discounts off established Vision Source^® special pricing, for the Diopsys^® NOVA Vision Testing System. Opportunities are available for added volume discounts if purchased before May 2. This is your chance to receive free warranties, free software and a free Diopsys^® Report Viewer app.

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Build the Ultimate Blue Light Practice with HOYA Vision

HOYA Vision invites you to preview a brand new offering: "Building the Ultimate Blue Light Practice," HOYA introduces the new EasyScan RPE Analysis. Register for a free workshop, "How to Identify High Energy Visible Blue Light Damage" at the HOYA booth #514, from April 30 - May 2. Click here to register now as there are only 10 spots available each day.

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PRN Offers Specials on Nutriceuticals

PRN, Physician Recommended Nutriceuticals, is the leading producer of omega-3 nutraceuticals. Our exclusive Vision Source^® show special has never been offered previously and will not be repeated again! You'll earn a margin of 66 percent and you can lock in those savings for all of 2015! Visit booth #111 for details.

Track Your Performance

At the press of a button, instantly measure and track your performance with Glimpse-Business Analytics Software. Visit booth #827 and take advantage of exclusive Vision Source^® Exchange^® show pricing, which includes 44 percent off standard Glimpse cost and first-year savings and more. Visit Glimpse live for more information, including video testimonials.

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Learn About the Total Care Package at The Exchange

Visit Heidelberg Engineering at booth #526 to learn more about their Vision Source Exchange^® special, featuring the Spectralis^® Total Care Package.

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See What's New at MODO Booth

Visit the MODO booth #915 to view the frame offerings.

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