Issue 55 July 24, 2015

In This Edition

Issue 55


The Gazette
Archives


     


Contact Vision Source® at 888-558-2020 or [email protected]


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Top Story

Look for Your 2015 Member Survey

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At Vision Source® it is imperative that we deliver superior member satisfaction and valuable solutions. In that spirit, we are looking forward to once again 'hearing from you' as we ask that in the coming days you complete the 2015 Annual Member Survey. The survey is designed so that you can provide us helpful feedback on how we can improve, deliver what you are seeking, learn more about what you like, dislike and need in your practice. Our ultimate objective is to deliver more value to you in the coming year.

Why is it important?

We will take your feedback and integrate it into our 2016 business plan so that everyone at The Vision Source® Member Support Center and in the field can be equipped with the tools and services required to better meet your needs. In 2014, you provided great feedback, such as highlighting the need for assistance in the changing landscape of healthcare, in optical management and increased opportunities for CE. You requested more personalized and customizable websites, social media and Internet marketing. Thanks to your feedback we were able to focus our energy on your priorities and have developed managed care relationships and new patient channels in an ever growing number of markets across the country, we provided 10 hours of CE, an innovative new course that addresses Diabetes Protocols, and brought you the best discounts on equipment purchases at The Exchange® in Arizona. We also launched a revolutionary new program, The Optical DreamSM, to assist you with your optical management needs, as well as refreshed The Marketing Tool Kit 2.0 and the Flexsite system for more personalized and aggressive marketing options. We could not have done this without your feedback, and we appreciate your excellent suggestions.

Does your input matter?

Your voice absolutely matters! Whether you are new to Vision Source® or have been here for years, it's very important that we hear from each one of you. The data will be collected, and we will summarize the findings of the survey as we did last year.

How do you take the survey?

The survey will be available from today, Friday, July 24, 2015, until Friday, August 7, 2015, and should take about 15 minutes to complete. I look forward to sharing the aggregate results with you and we will inform you of our key initiatives as we head into 2016. applewatchI would like to encourage all of you to take the survey and respond as quickly and as thoroughly as possible.

*All members who respond by July 31, 2015, will be entered in a drawing to win one of four Apple iWatches. We are committed to delivering the value and service that you expect and are counting on your guidance to help make us better.

Thanks for taking the time to complete the survey, and have a great summer and balance of the year in 2015.

Be well,
Jim Greenwood
President & CEO
Vision Source®



  The Optical DreamSM Powered by Vision Source®

The Optical DreamSM Participants See Results

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Join the more than 2,000 Vision Source® practices that are enjoying success through The Optical DreamSM. Mark Perry, OD, of Vision Health Institute was featured in the July issue of Invision Magazine describing the techniques he has implemented to increase sales of sunwear.

Click here to take a look at what other practices are saying about their experience with The Optical Dream2SM).

It's not too late to register. Log into visionsource.com to access the member intranet and register through the link on the home page. If you have registered and need assistance to get started, call your member services manager at 888-558-2020.


  Breaking News

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Several Vision Source® Women Honored

Vision Source® women rated high again this year in the annual Most Influential Women in Optical published annually by Vision Monday. Vision Source® Vice President, Professional Development, Donna J. Mikulecky, and Tonya Reynoldson, OD, whose Vision Source® practice is in Waverly, Tennessee, and who serves as chairman of the board for the Tennessee Association of Optometric Physicians, were recognized in the Executive Suite category and Jennifer DaQuano, manager at NuVue Optical in Vision Source® Studio 20/20's two locations in Charlotte, North Carolina, was honored in the Mentors category. Courtney Dryer, OD, of Charlotte, North Carolina, was honored as a Rising Stars. Read about all the women recognized here.

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CE Opportunities for Vision Source® Members at Vision Expo West

Vision Source® is a proud supporter of International Vision Expo West, Sept. 16-19, in Las Vegas! We are please to present these exclusive benefits for you and your staff to enjoy at Vision Expo West 2015!

  • Complimentary Exhibit Hall Registration ($150 savings): Visit VisionExpoWest.com/visionsource or use code: VS15
  • Exclusive Educational Discounts: Choose from over 320 hours of groundbreaking education and specialty tracks for every role and experience level.
  • Three (3) hours of complimentary education will be offered to the first 100 members that register for Vision Expo West Education.
  • After initial 3 hours are claimed, enjoy 10 percent off education. You must register through the Vision Source® link.
  • Club Vision Lounge Access: Enjoy complimentary lunch and access to Club Vision Lounge, each day of the exhibit hall, Thursday, Sept. 17 - Saturday, Sept. 19. Members must pick up Club Vision lunch vouchers by 1:00 p.m. each day.

  ICD-10 Coding Challenge

ICD-10 Implementation Three Months Away. Are You Ready?

ICD-10 is set to start on Oct. 1. Are you ready? How would you code this case?

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Case #31

45 YO WF

  • CC: diabetic eye exam
  • HPI: diabetic, for 2 years, vision is OK, but has some trouble with near
  • Medical Hx: type 2 diabetes mellitus, not currently controlled
  • Ocular Hx: unremarkable
  • External: unremarkable
  • Internal: mild retinal hemorrhages in 4 quadrants OU

How would you code this case using the ICD-10 Code Set? Email your answer to [email protected]. You will automatically receive an acknowledgement and the correcting coding for the case.

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Earn CE With the ICD-10 Webinar Online Now

Vision Source® has provided the unrestricted educational grant to support an ICD-10 CE webinar: What You Need To Know Now. The session, presented by Peter Cass, OD, and facilitated by Walt West, OD, FAAO, aired live on July 1. Register here to learn about the new coding and billing guidelines, predicted costs of the change, the structure and layout of the ICD-10 codes and more.


  Fresh Day® and Fresh 30® Success Stories

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Fresh 30® Takes Off

"Fresh 30® has become my go-to lens in the 30-day category."

– James Beckwith, OD, Vision Source® – West Sahara, Las Vegas, Nevada

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Fresh 30® silicone hydrogel lenses offer great comfort and UV protection for your patients while providing you with tremendous profit opportunity. And, because they're available only from Vision Source® doctors, they serve to position your practice as a leader in delivering the latest in eye care technology.

Click here to view a brief message from Dr. Beckwith about the success he's enjoyed with Fresh 30® lenses in his practice.


  Words from our Vendors

In this section, you will find the latest offers and promotions from Vision Source® vendors. For more details, log in at visionsource.com and view the vendor book.


Take Advantage of CooperVision Stock & Lock Offer

CooperVision's Stock & Lock program for July provides a great deal on buying Fresh Day® sphere 90-packs. Lock in on this special pricing now.

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Gain Extra Protection from Light, Outdoors, Indoors, and Even In the Car

Learn more about Transitions® XTRActive® lenses and how they can offer extra protection for your patients. Click here for a new Transitions Optics Task Force video.

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Groupe Logo Brings Vision Source® Luxury Offer

Groupe Logo offers Vision Source® members a 10 percent discount on TAG Heuer Avant-Garde Eyewear, The Boeing Eyewear Collection and FRED Eyewear Collection. It is also offering lower minimum purchase levels than ever before. Visit the Groupe Logo website or the vendor book at visionsource.com for more information.


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Looking for Insurance?

Click here to learn more about Arthur J. Gallagher's Insurance Program with the ability to purchase an insurance package, gaining general liability, building, contents and professional liability coverage all from one broker.

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Crystal Practice Management Offers Special Pricing

Crystal Practice Management is providing Vision Source practices a discount on its in-office and cloud versions of its electornic health records software. Software includes functionality for patient demographics, scheduling, certified medical records, online patient/health form with a kiosk option, integration of e-prescribing with All Scripts and more. The cloud version also includes daily backups.

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FittingBox Update

From the feedback we’re received, many of you are anticipating implementing this new technology in your practice. Good news: progress continues to be made, and we are nearing the time for the FittingBox rollout to the membership. Please click here for the latest information.


  Around Vision Source®


  Practice Development


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Doctor Follows a Calling to Serve Children and Special Needs Patients

This is the 28th installment in our Trusted Colleagues series—profiles of high-performing offices that exemplify the best practices of Vision Source® membership—networking with colleagues at local meetings and The Exchange®, engaging with elite vendors and delivering the gold standard of patient care.

In the Vision Source® spirit of collegiality, these members have also agreed to answer any questions you may have about their experience and included their email addresses.

Our Trusted Colleague for this edition is Cathy Doty, OD, of New Bern, North Carolina, who followed her heart to establish a clinic for children and special needs patients. Click here to read the story.

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Upcoming Practices of Distinction Tour Dates

If you haven't reserved a spot at this year's Practice's of Distinction Tour, save your space today! Vision Source® members April Jasper, OD, FAAO; Katie Gilbert-Spear, OD, MPH; and Carl Spear, OD, MBA, FAAO; are the three principle speakers at the 2015 practice management series. The day-long program provides more in-depth details and scenarios, building on the Vision Source® Practice of Distinction tour from 2014.

Vision Source® is a Diamond level sponsor of the program this year, and Vision Source® members can sign up (meals included) for just $49 per person, a savings of $250 per person over doctors or staff members who are not Vision Source® members. Upcoming dates are Thursday, July 30, in San Diego, California, and Saturday, Aug. 1, in Los Angeles, California. Learn more and see tour dates and locations here.


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Doing Well and Doing Good

"With the implementation of the Affordable Care Act, more scrutiny was given to monetary gifts for referrals from patients enrolled in government-sponsored health care insurance. So, Isthmus Eye Care revised our Share the Care program to make a $5 donation to Optometry Giving Sight on the referring patient's behalf along with a personal thank you for the referral. Our patients have been very supportive of the change, which has continued to make our dedication to Optometry Giving Sight part of the culture of Isthmus Eye Care."

– Tim Wilson, OD, of Middleton and Madison, Wisconsin

Do you have an example of how The Gold Standard book helped you raise the bar? You can share your gold standard moments with us here.


  Marketing

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Bausch + Lomb Webinar Series

Register for a Lunch & Learn Digital Marketing Series presented by Bausch + Lomb. Each Wednesday in August, at 12 p.m. CST, a different topic will be covered. Webinars are designed so that doctors and office staff can fit these into their lunch hour easily Each webinar is a half hour of learning with an industry expert and has an opportunity to stay on for an extra 15 minutes of a live question and answer session. Webinars will be posted on the member intranet.

Click on the images below to register for each webinar:



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Back to School Social Graphics

Our new social media graphics are now available online in the Marketing Tool Kit or in the photos section of the Vision Source® Social Media Group.

Download today and liven up your pages!


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VM #PutSunniesOnIt Campaign

Show your Vision Source® spirit and have fun with your staff. Ask your staff to take photos of ordinary or unique items adorned with their favorite sunglasses. Upload to social media and use the hasttags #VMSpirit #PutSunniesOnIt for consideration to be featured in the Vision Monday September edition in print and online. Deadline to post is August 7, 2015. Click here to read more.

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Modern Healthcare Examines ODs' Roles in Health Care

Vision Source® was featured recently in an article in Modern Healthcare. Click here to read more.



  Vision Source® Member News

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Vision Source® Specialists Save Mall Optical Business

Vision Source® members Dallas Wilkinson, OD; Dawn Wattenhofer, OD; and Jared Pearson, OD; stepped in to take over a closing LensCrafters location in a Rapid City, South Dakota, mall. The move saved eight local jobs, and the new location becomes the fourth practice location for Vision Source® Specialists.

The mall location opens this month after extensive renovation. Click here to read more.


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Recognitions

Congratulations to Michael Kruger, OD, of Ames Eye Clinic and Des Moines Eye Care. Dr. Kruger was recently inducted as a trustee to the board of the Iowa Optometric Association.



  Your Feedback Counts

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Please take a moment to answer this two-question survey—even if you've done so before. It provides us the feedback to improve The Gazette.

©Vision Source L.P. 2015. All Rights Reserved.