June 2025

Get Paid to Join SNAPP in Clearwater

Board members (l-r): Ken Kopolow, OD; Milissa Stone; Lisa Hamilton, OD; and Richard Hults, OD

By the SNAPP Board

We know you want to make the most of your time spent away from your business. That’s why we’re dedicated to offering you valuable education and interactions at our annual SNAPP Group meeting. Even as we watch costs continue to rise all around us, we’ve increased our stipend for attending—making it easier for you to fit attending this meeting in your budget.

Our Member Rewards Program allows you to receive stipends for attendance when you join us Nov. 2-5 in Clearwater, Florida. You must be registered by four weeks before the meeting to qualify. Don’t delay—you can do it now! Here are the details:

• One doctor and one non-OD owner per store qualify for stipend
• One manager per store qualifies for stipend
• Arrive on time for the meeting
• Spend 10 minutes with each sponsor learning about their products and services
• Get passport book stamped from each partner at the trade fair dinner
• Get passport book stamped for each break-out session on Monday
• Fully participate in the meeting each day and get passport book stamped for all days
• Book your hotel stay within the SNAPP discounted room block at JW Marriott Clearwater Beach Resort & Spa

The stipend amount will be determined by how many members qualify for stipend. Stipend checks will be written and distributed at the close of the meeting on Wednesday at 1:30 p.m.

We hope that this stipend shows you our appreciation for your commitment to SNAPP. We look forward to seeing you in a few months!

Learn more about the meeting.

Register today.

Member Spotlight

Thrive Through SNAPP Group Connections

Brooke Hawley

Brooke Hawley has been immersed within the Pearle franchise business since she was a teenager. Introduced to the industry by her mom, a frame rep, Hawley started working for a few owners when she was just 14. She spent time working at a lab and in public relations and marketing for a frame vendor, and she returned to the franchise in 2011 when her family bought the Maple Grove Pearle Vision in Maple Grove, Minnesota.

Her background in the field allows Hawley to bring lots of experiences to the table when she attends SNAPP Group meetings, and she’s just as eager to learn from her colleagues. Other than missing the 2024 event, she's attended nearly every SNAPP meeting, she says.

She’s proud of that track record, and she keeps coming back because of the proven value for her business. “I originally went because I wanted to find people doing the same thing as me and learn from them.” Hawley found what she was looking for and more from the education, access to expert speakers, connecting with old colleagues and forging new relationships. “My favorite parts are the networking and idea sharing.” The education regarding compliance has been a tremendous asset, as well.

Hawley says she has brought members of her staff so they can experience the education and camaraderie first-hand. “They don’t usually get out to do this, and the investment is worth it.”

SNAPP Group is focused on Pearle Licensed Operators, and Hawley says this dedication is exactly why you should make it a priority to attend this annual meeting among the many conferences available. There’s a positive vibe, and everyone is genuinely interested in the well-being of each other’s business, she says. “It’s beneficial in that way. The people are great, and it’s always fun.”

Billing Tip of the Month from HELIX

Graduation Season Guidance: Billing Considerations for New Optometrists Awaiting Credentialing

As graduation season brings a new wave of optometrists into the profession, many practices are eager to welcome fresh talent into their teams. While onboarding new graduates is exciting, it also comes with important administrative considerations—particularly around insurance credentialing and billing practices.

Most insurance companies will not reimburse for care provided by a doctor who has not yet been fully credentialed and added to the plan’s provider panel. During this interim period, it may be tempting to bill under the NPI of an already credentialed optometrist in the practice. However, this shortcut carries serious risk.

Even one patient calling their insurance company to question why their Explanation of Benefits (EOB) lists Dr. A when they were seen by the new graduate Dr. B can lead to an investigation into potential fraud. Such scenarios are not hypothetical—as evidenced by this 2020 case where a group of San Diego eye doctors paid $950,000 to settle allegations of Medicare billing fraud for submitting claims under the names of credentialed providers when an uncredentialed one had rendered the care.

Standard billing alternatives like locum tenens or reciprocal billing do not apply in cases where a provider has not been credentialed. Therefore, the prudent approach is to directly contact each insurance plan to verify whether billing is allowed for services rendered by a non-credentialed provider. If not, the safest course of action is to limit the new doctor’s work to self-pay patients and assistive, non-billable activities until credentialing is complete.

By setting clear expectations early and prioritizing compliance, practices can enjoy a smooth transition during this exciting time of year—while protecting themselves from unnecessary financial and legal exposure.

News of Interest

Older Patients With Diabetes Taking GLP-1 RAs Show Increased Risk For nAMD, Study Finds

A study published in JAMA Ophthalmology found that “older adults taking GLP-1 receptor agonists, primarily semaglutide (Rybelsus, Ozempic, Wegovy), had a small uptick in their risk of developing neovascular age-related macular degeneration (nAMD).” Researchers observed that patients ages 66 and older “taking GLP-1 agonists for type 2 diabetes for at least 6 months had an excess risk of nAMD compared with matched non-users over 3 years of follow-up.” Read more here.

Self-Powered Artificial Synapse Enables Human-Like Color Vision

Researchers at the Tokyo University of Science created a self-powered artificial synapse mimicking human vision, using dual dye-sensitized solar cells for 10 nm color resolution and bipolar RGB voltage responses. The study, reported in Science Daily, explains how the artificial synapse is integrated in reservoir computing. It achieved 82% accuracy in motion-color recognition, paving the way for use in platforms such as in AR headsets and autonomous vehicles. Read more here.


Photo credits—JW Marriott Clearwater Beach Resort & Spa: hotel image || Getty images: my story: gustavofrazao; grad tips: skynesher; what's new: canbedone; headset: dvwilliams

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Visit snappgroup.org to learn more about SNAPP.