In recent issues of the SNAPP Monthly Insider, members have been sharing some great stories and pearls of wisdom.
In case you missed them, here are some highlights.
Do More for Your Current Patients
Travis Lehr, OD, FAAO, in Sioux Falls, South Dakota, added Optos ultra-widefield imaging technology. Now, he can manage patients more efficiently, and patients appreciate not having to travel far or spend hours in an unfamiliar practice to be seen briefly by a specialist. When consults or referrals are necessary, Dr. Lehr can send patients with high-quality documentation. This investment has been extremely worthwhile because it has added to his mission of being able to do more for patients and has created a high level of loyalty. “We use this image as an educational tool displayed on a 42-inch TV in the exam room to discuss how their systemic health can show problems in their retina,” says Dr. Lehr. (Feb. 2022)
Dr. Lehr
Challenge Yourself
Camille Cohen, OD, FAAO, is a Licensed Operator (LO) in Brooklyn, New York. In 2022, she received her fellowship in the American Academy of Optometry, even though she initially felt she was not “fellowship material.” She is grateful that mentors pushed her to step outside of her comfort zone and challenge herself. (Nov. 2022)
Dr. Cohen
Integrate Core Values
Lori Edwards, LO with locations in Longmont and Loveland, Colorado, incorporated core team values and peer-to-peer evaluations into each staff member’s annual performance review. These tools encompass important traits, such as gratitude, self-improvement, teamwork, customer-centered service, accountability and executional excellence. “I want my customers to feel like their concerns are being recognized and taken care of, rather than emphasizing product selling. I want my staff to develop relationships through listening and offer solutions based on needs,” she says. “The sale is simply the end result of properly meeting their needs.” (Feb. 2022)
Lori Edwards
Shop Around
Michael Plumb and his sister Sara Petro are LOs in Lakeland and Brandon, Florida. To ensure that the team members provide all patients with the kind of personalized attention they deserve, Plumb encourages them to look at how they are treated in other stores. “I notice the level of customer service immediately when I shop. And I’m shocked at the experience some businesses provide,” he says. Because the LOs want their staff members to take excellent care of their customers, they work to take excellent care of the employees. “They are compensated well financially; we’re as flexible as we can be with schedules. We look for those extras—like buying them lunch or setting up bonuses—so they know how much we value them.” (Jan. 2022)
Sara Petro and Michael Plumb
We’d love to hear what ideas you’ve put into play that have boosted your efficiency and/or earnings. Drop a note here if you’d like to be contacted for a Case Study story.
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