Professional Editors' Corner

Financially Stressed? Make a Plan for the Future

By April Jasper, OD, FAAO—According to a recent Women In Optometry Pop-up Poll, in which 46 percent of respondents said that they would not choose a career in optometry if they were choosing now, many respondents cited financial pressures as a common reason for the frustration with the profession. Read more...

Ownership Models

"You Had Me at Sushi Chef"

Lili Liang, OD, MPH, was walking through the Gastown district of Vancouver, an older, artsy part of this British Columbia town. She and an optometrist friend stopped in at Durant Sessions, an optical shop that had such a unique vibe and cool staff that Dr. Liang approached the owner and asked if she could open an optometry office in the back. Read more...

Editorial

How You Can Provide the Highest Quality of Visual Health Care, Get Paid for Your Services Today and Bypass Vision Plans and Insurance

By Anna Koeck, OD, CEO of Theia Vision Care—Why do you do what you do? This answer drives everything and makes it simple. Simple, however, does not mean easy. Read more...

Surveys & News

May Is Healthy Vision Month

More than 23 million American adults have never had an eye exam, according to the National Eye Institute (NEI), part of the National Institutes of Health. As many eye diseases present with no symptoms, the NEI is focusing on the importance of getting regular eye exams during Healthy Vision Month. Read more...