ROB Weekly Bulletin

 
December 21, 2016
VIDEO

Your Top Challenges & Opportunities for 2017

ROB Professional Editors Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD, share their thoughts on the future of optometry, including how best to work with a Millennial staff, how to improve doctor-patient communications and how to best incorporate technology into a practice.
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flemingAnswers to Your Toughest Patient Questions
By Chad Fleming, OD, FAAO

Your opticians field tough questions. How well they respond results in a sale or a walk-out. Give them the tools to succeed with proper training and role-playing.
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lakampSeven Steps to Keep & Attract Senior Patients
By Suzanne LaKamp, OD, FAAO

America is aging, with more seniors in the coming years seeking eyecare. Here are key steps to successfully serve them, and grow your practice in the process.
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rausmanFive Videos to Create to Market Your Practice
By Nancy Rausman

With affordable and easy-to-use video technology, you can engage patients and promote your practice with custom videos. Here are five practices that are doing it with eye-catching videos.
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ROB Power Packs: 2016

2016 was a banner year for Review of Optometric Business, with in-depth articles ranging from marketing to finance, medical eyecare, staff management and beyond. Here is a selection by ROB’s editors of the best "ROB Power Packs," or groupings of articles, from the past year.

 
Platinum:
  
Natural Ophthalmics
 
Gold:
  
VisionWeb
 
Silver: