August 15, 2011
Bi-weekly information and advice to manage optometric practices
from the Management & Business Academy™ (MBA)
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August 15, 2011Bi-weekly information and advice to manage optometric practices |
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Ask NeilDr. Neil GailmardA doctor asks... “What is the low hanging fruit to increase my practice’s average eyewear sale?” Dr. Neil Gailmard, who is widely known for his practice management advice, is a member of the MBA faculty.
Super Service PearlsAdvice from service experts to enhance the patient experienceNo Complaints? Something’s Wrong! In his book Customers for Life, Dallas auto dealer Carl Sewell notes that it’s always easier to listen to a customer who says good things about the business than to hear criticism from a customer who is dissatisfied with some aspect of their experience. But he insists that it must be made easy for customers to voice their unhappiness, so that service defects can be identified and corrected.
New Staff WorkshopMBA Service Excellence WorkshopsCreating New Patient Loyalty |
How Does Your Practice Compare?
29 Percent of Exams Are Performed for New Patients In established independent optometric practices, a median of 29 percent of complete eye exams are performed for patients new to the practice. New patient ratio is considerably higher among new practices, over half of which are started from scratch with no existing patient base. In established practices, a new patient ratio below 20 percent may indicate risk of a declining patient base, because patient attrition from relocations and vision insurance changes can total 15-20 percent annually.
 Market Facts
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MBA UpdatesUpcoming MBA Seminars:
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About the MBAThe Management & Business Academy™ (MBA) is a professional education program, sponsored by CIBA VISION and Essilor, dedicated to assisting independent optometrists to improve business management processes. MBA conducts live seminars, conducts on-going research to establish national optometric practice performance metrics, publishes MBA Insights (a quarterly practice management journal) and maintains www.mba-ce.com (a repository of practice management information). Copyright © 2011 Management & Business Academy™ (MBA). All rights reserved. Reproduction in whole or in part without permission is prohibited. |
