April 30, 2011
Bi-weekly information and advice to manage optometric practices
from the Management & Business Academy™ (MBA)
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April 30, 2011Bi-weekly information and advice to manage optometric practices |
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Sticky SituationsDr. Dave ZieglerA patient thinks... “Wow, did I really spend this much on eyeglasses? What am I getting for this much money?” What happens when a patient buys new eyeglasses, and you can sense the buyer's remorse when they pick them up? Buying eyeglasses can be an expensive proposition for the patient. There are not too many things that people buy that cost as much as eyeglasses. I know that I think twice about dropping $400 to $700 on a suit. So why wouldn't my patients have second thoughts about buying eyeglasses that cost that much? Dr. Dave Ziegler, who lectures and publishes regularly, is a member of the MBA faculty.
Super Service PearlsAdvice from service experts to enhance the patient experienceMake New Patients Feel at Home |
How Does Your Practice Compare?
Established and New Practices Work in Different Office Settings The most common setting for large established optometric practices is a free standing office building. For new practices, however, strip mall locations are most prevalent, with 44 percent of new practices in this type of setting. Just 12 percent of new practices operate in a free-standing building. It is assumed that strip mall locations have lower rental costs and are more affordable to new practices Just 24 percent of established practices are located in strip malls. READ MORE»
Market Facts
For the year ending December 2010, a total of 74.7 million pairs of spectacle lenses were sold in the U.S., an increase of 1.4 percent over the prior year. Sales of progressive lenses increased 4.4 percent during 2010 and accounted for 27.6 percent of lens units sold. READ MORE»
Spotlight on...Best Practices of Contact Lens
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MBA UpdatesUpcoming MBA Seminars
Ontario Association of Optometrists: UPCOMING MBA SEMINARS»
 Ask NeilDr. Neil GailmardA doctor asks ... "One of my staff, who is competent and good with patients, consistently arrives five to 10 minutes late for work. What’s a tactful way to deal with the problem?”The practice owner or office manager must take punctuality very seriously and not tolerate abuses. If one employee is allowed to slide on issues like showing up on time, others will either want the same privilege or will resent the behavior. In either case, it is bad for staff morale, and it harms the office culture. Dr. Neil Gailmard, who is widely known for his practice management advice, is a member of the MBA faculty.
New:Staff WorkshopService Mapping
MBA Service Excellence Workshops are designed for use in staff meetings, moderated by either a practice owner or an office manager. Each workshop outlines a service improvement process that has been developed by a leading service company or a consultant and been has used in other industries. READ MORE» |
About the MBAThe Management & Business Academy™ (MBA) is a professional education program, sponsored by CIBA VISION and Essilor, dedicated to assisting independent optometrists to improve business management processes. MBA conducts live seminars, conducts on-going research to establish national optometric practice performance metrics, publishes MBA Insights (a quarterly practice management journal) and maintains www.mba-ce.com (a repository of practice management information). Copyright © 2011 Management & Business Academy™ (MBA). All rights reserved. Reproduction in whole or in part without permission is prohibited. |
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