Market Facts

Two–Thirds of Eyeglass Wearers Use a Single Pair

According to the Vision Watch consumer survey, 65 percent of adults who wear prescription eyeglasses regularly wear only a single pair. Multiple pair usage increases with age.

New MBA Practice-Building Resources

MBA Insights Provides Practice Growth Strategies
The new issue of MBA Insights, available in digital form on the MBA web site, includes a profile of Dr. April Jasper of West Palm, Beach, Fla. A graduate of the MBA, Dr. Jasper discusses marketing strategies that have provided growth for her practice. She also describes the positive results from presenting contact lenses to all patients.

MBA Monograph: Optimizing Retail Pricing
Many ODs fail to maximize profitability of eyewear and contact lens sales through inattention to retail pricing strategies and methodologies. A thorough review of eyewear and contact lens gross profit margins will reveal discrepancies that can be corrected to improve profitability.

Implementation Track: Practice Marketing and Optical Merchandising
The second in a series of MBA Practice Growth Implementation Tracks has been posted. Practice Marketing and Optical Merchandising provides an 11–step guide in how to analyze and refine your practice brand, develop a marketing budget and execute a marketing plan. Also included are merchandising techniques to maximize dispensary profits.

MBA Market Research: Prescription Eyewear Management Survey
Results for the recently conducted MBA Prescription Eyewear Management Survey are posted on the MBA–ce.com. This report assesses the prescription eyewear dispensing habits, mark–ups, and eyewear marketing tactics used by independent ODs.

Findings from a dozen MBA surveys conducted since 2008 are found on the MBA site. Click here.

Registration Open for MBA 2 with Disney Institute

The principles of world–class service that were pioneered by The Walt Disney Company will be presented—and interpreted for the optometric practice—at two upcoming MBA 2 seminars held in conjunction with Disney Institute. The program will be presented by Disney Institute, and it will include a lecture by MBA faculty member Dave Ziegler, OD, FAAO, that provides strategies to apply Disney service principles to the optometric practice.

The MBA 2 is slated for Anaheim, California, on August 3–4, and also Lake Buena Vista, Florida, on September 21–22. The cost of each program in $1,760, which includes curriculum, meals and a one–night stay at a Disney resort hotel. Travel costs are in addition to that.