Market Facts

Computer Eyewear Usage Growing Rapidly

The ongoing Vision Watch consumer panel shows strong growth in the number of adults using computer eyewear in recent years. Some 10.9 million adults wore computer eyeglasses at mid–year 2011, representing 7 percent of all eyeglass wearers. The number of computer eyeglass wearers grew 8 percent over the previous year.

New MBA Practice-Building Resources

New Implementation Track: Practice Marketing and Optical Merchandising
The second in a series of MBA Practice Growth Implementation Tracks has been posted. Practice Marketing and Optical Merchandising provides an 11-step guide in how to analyze and refine your practice brand, develop a marketing budget and execute a marketing plan. Also included are merchandising techniques to maximize dispensary profits.

MBA Monograph: Marketing an Optometric Practice
This monograph details how to increase revenue from existing patients and attract new patients to your practice by executing an effective marketing plan.

MBA Survey: Prescription Eyewear Management
Results for the recently conducted MBA Prescription Eyewear Management Survey have been posted on the MBA–ce.com. This report assesses the prescription eyewear dispensing habits, mark–ups, and eyewear marketing tactics used by independent ODs.

Findings from a dozen MBA surveys conducted since 2008 are found on the MBA site. Click here.

New MBA Webinar Available for Replaying

The recent MBA webinar "Managing Eyewear and Contact Lens Inventory to Maximize Profitability" is archived on MBA-ce.com, where it can be replayed in its entirety. This one–hour webinar is one of a series of business management webinars sponsored by the MBA. It includes a half–hour Power Point presentation by Dr. Mark Wright, followed by Q & A with participants in the second half of the recording. The webinar is posted alongside another MBA webinar with Dr. Wright on benchmarking.

Click here to play.

Two Dates Announced for MBA 2 with Disney Institute

The principles of world-class service that were pioneered by the Disney Company are presented—and interpreted for the optometric practice—at two upcoming MBA 2 seminars held in conjunction with Disney Institute. The program is presented by Disney Institute, and it includes a lecture by MBA faculty member Dave Ziegler, OD, FAAO, that provides strategies to apply Disney service principles to the optometric practice.

The MBA 2 is being held in Anaheim, California, on August 3-4, and also in Lake Buena Vista, Florida, on September 21-22. The cost of each program in $1,760, which includes curriculum, meals and a one-night stay at a Disney resort hotel. Travel costs are in addition to that.