"The Patient Experience Can Be Measured"

Ronald Krefman, OD, FAAO, of focalCenter, has developed a set of tools to measure in a standardized way the patient experience in the optometric practice. These tools gauge the patient experience with the OD, the staff, the dispensary and also the vision plan. Dr. Krefman recommends that a practice first identify areas where improvements can be made, understand the actual patient experience—and then initiate change based on those vital measures.

DOWNLOAD A PDF: "Measure, Understand, Improve" by Ronald Krefman, OD, FAAO

Market Facts

Waiting Room Elapsed Time in Eyecare Offices

Thirty percent of eyecare patients spend 15 minutes or more in the waiting room before service begins, according to a June 2011 survey of adults conducted by Jobson Optical Research. Another 38 percent of patients spend 10 minutes or less in the waiting room, a wait that most patients consider reasonable. The average wait is calculated to be 16 minutes.

New MBA Practice-Building Resources

2012 Key Metrics: Assessing Optometric Practice Performance
The 2012 edition of Key Metrics is posted on MBA-ce.com. Key Metrics is an extensive compendium of essential metrics for managing and growing your optometric practices. The new 2012 edition contains newly updated data, as well as an expanded section on management best practices by leading optometrists.

MBA Monograph: Marketing an Optometric Practice
This monograph details how to increase revenue from existing patients and attract new patients to your practice by executing an effective marketing plan.

MBA Contact Lens Management Survey
This survey reflects the practices of independent ODs in product usage, sales of annual supplies, soft lens inventory and other management processes.

Results for the recently conducted MBA Prescription Eyewear Management Survey are being compiled now and will be posted soon. The final report will assess the prescription eyewear dispensing habits, mark–ups, and eyewear marketing tactics used by independent ODs.

Findings from a dozen MBA surveys conducted since 2008 are found on the MBA site. Click here.