"Have You Improved the Patient Experience?"

Mark Wright, OD, FCOVD, of the MBA Faculty, challenges ODs to ask: "Have I improved the patient experience in the past year?" Amenities such as gourmet coffee, popcorn for kids and massage chairs in the dilation room can pay off in positive word–of-mouth that generates referrals. It may be time to stop, look, listen—and do something to improve the patient experience in your practice.

Business–Building Resources

MBA Insights Online: Light the Path to Leadership
In the new issue of MBA Insights, Dr. Mike Rothschild explains how an empowered staff helps him achieve more.

MBA Business Management Tools: RIPs
A new installment of MBA Business Management Tools, called Rapid Improvement Projects (RIPs), outlines the basic process for establishing practice improvement priorities and implementing RIPs to achieve both short– and long–term goals.

MBA Market Research: Staff Management Survey
Results from the recently conducted MBA Staff Management Survey allow you to examine staff hiring, compensation and management practices. The report also details OD desires for staff improvements.

Implementation Track: Practice Marketing and Optical Merchandising
Practice Marketing and Optical Merchandising provides an 11–step guide in how to analyze and refine your practice brand, develop a marketing budget and execute a marketing plan. Also included are merchandising techniques to maximize dispensary profits. This is the second in a series of MBA Practice Growth Implementation Tracks.