Video: "Presenting Finished Eyewear – A Practice Differentiator"

Dr. Dave Ziegler of the MBA faculty demonstrates how his staff at Ziegler–Leffingwell Eyecare in West Allis, Wisconsin, makes a presentation of finished eyewear when the patient returns to pick it up. A staff member explains—actually, re–explains—the premium features that the patient has selected, and the benefits of those features are enumerated in a personalized brochure the patient can read later. Further, the eyewear is attractively presented, along with care accessories and gourmet chocolate. The presentation adds value to the eyewear purchase and leaves the patient with a highly positive impression of their total experience at the practice.

MBA Business–Building Resources

MBA Insights Online: Light the Path to Leadership
In the new issue of MBA Insights, Dr. Mike Rothschild explains how an empowered staff helps him achieve more.

MBA Business Management Tools: RIPs
A new installment of MBA Business Management Tools, called Rapid Improvement Projects (RIPs), outlines the basic process for establishing practice improvement priorities and implementing RIPs to achieve both short– and long–term goals.

MBA Market Research: Staff Management Survey
Results from the recently conducted MBA Staff Management Survey allow you to examine staff hiring, compensation and management practices. The report also details OD desires for staff improvements.