Each month, OBA Benchmarks brings you metrics that allow you to compare aspects of your practice with the practices of your optometric colleagues affiliated with Walmart and Sam’s Club. These benchmarks are based on extensive and ongoing surveying of affiliated O.D.s who, like you, have completed the OBA program. Other metrics, which can be applied toward practice growth, can be found
at:
www.oba-ce.com.
Annual Revenue Growth Rate
Metric reveals success of practice marketing and recall
Benchmark: In 2008, the average growth of fee income of affiliated practices operating at least two full years was 9%.
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- Walmart practices grew 10% during 2008, on average, as Sam’s Club practices grew 6%.
- The revenue growth of affiliated practices exceeded the comparable
store sales growth reported by Walmart for its U.S. locations, which
was 2%. The average revenue growth of affiliated practices also
exceeded overall optical market growth and revenue growth of
independent ECPs.
- A 2008 survey revealed that affiliated ODs, on average, projected a 10%
growth rate for their practices during 2008, similar to that actually
achieved.
- Average revenue growth is higher among practices in operation for less than five years.
Go to
www.oba-ce.com to view other key performance metrics of affiliated practices.
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